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MNCs in China Casebooks | ||||
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CDC Casebooks are a compilation of the best selling case studies categorised based on management concepts, industries and companies. These casebooks intend to serve as a handbook of model case studies for students, teachers, researchers and practitioners in the management world. Our Casebooks are exemplary resources designed to help deepen knowledge on the management theories and concepts helping to enhance their decision-making skills. | ||||
MNCs in China - Vol. IPrice: $50 ( INR)
Hardcover edition
ISBN 81-314-1211-8
Highlights how difficult it is to navigate (negotiate!) in one of most enterprising and evolving markets in the world. Not because these companies lack capabilities but due to the ever-changing customer demands and complex business terrain.
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MNCs in China - Vol. IIPrice: $50 ( INR)
Hardcover edition
ISBN 81-314-1212-6
The casebook deals with the one question major MNCs face; where’s our next growth pond. After having explored and exploited various growth avenues, the multinational companies are full of plans for BRIC economies. Of these, ‘The China Factor’ is a major decision. The temptation is to imbibe MNCs best practices and gear up Chinese companies to go global.
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